When you are writing your ISB Application essay. Make sure you avoid these common mistakes:
* Ctrl C + Ctrl V
* Focusing too much on professional achievements
* Getting facts about ISB wrong
* Writing too much about achievements that are very long back in the past
* Using elaborate language/quotes/idioms that don’t really fit the idea
* Writing something untrue ; projecting yourself as someone you are not
* Not proofreading essays!
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