Hate The MBA Rankings? What Lower-Ranked Business Schools Can Do To Compete

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There’s a feeding frenzy at elite business schools right now with every Stanford, Harvard or Wharton applicant—and there are plenty—sweating bullets that a name brand degree is their only ticket to ride.

For Michelle Miller, CEO of MBA admissions consultancy ARINGO Americas, rankings perpetuate this vicious cycle among elite schools: “[They] attract the top professors and staff, receive higher funding and donations, and, of course, organizations want to be connected to these schools so they recruit on campus,” she says.

B-schools generally agree that rankings are a necessary evil, given the perspective they offer prospective b-schoolers to compare their options, as well as the potential they have to expose…

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