YouTube the Dating Site? – Why Businesses Pivot their Strategy - Videos


What would you do if your video dating site got more hits for cat videos than love matches?

Well, it might be time to perform a zoom in pivot, just like Youtube did. From Google to Tesla, countless companies recognised the right time to pivot, which Eric Ries describes in the Lean Startup as “A change in STRATEGY, without a change in VISION.”

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Ducere Design Team:
Sam Ross, Angus Jones, Angus Turner, and Dylan Bennett



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